Friday, 31 July 2009

The Body Shop has the best Image for sustainable store regarding the Dutch consumers.

Beauty retail chain The Body Shop is the best sustainable retail formula, this is what the Dutch consumers think. The Body Shop is followed by Ikea and Albert Heijn the supermarket chain. DDB and Informart GfK conclude this in their Report Sustainable Retailing. Every 3 months this report describes the situation of green Retailing in The Netherlands.

Within the field of green Retailing the electronics sector gets the highest importante. BCC with their green labeling scores the best in this sector. Fashion stores and DIY-stores do not have a sustainable image yet. Especially in the Dutch DIY-sector we see movements of DIY-stores offering more green options and green information to the consumers.

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