Sustainability in retail gives retailers big opportunities to obtain customers
Sustainable shopping does not only mean the products consumers buy, but also where they buy. In a research of USP Marketing Consultancy it is shown that 59% of the Dutch consumers is willing to pay more in a shop that is environmental friendly. The Dutch consumers like companies that have energy-friendly installations, innovative sustainable measurements and energy saving products, this all can lead into a higher loyalty and positive effect on the prices.
Sustainable shopping does not only mean the products consumers buy, but also where they buy. In a research of USP Marketing Consultancy it is shown that 59% of the Dutch consumers is willing to pay more in a shop that is environmental friendly. The Dutch consumers like companies that have energy-friendly installations, innovative sustainable measurements and energy saving products, this all can lead into a higher loyalty and positive effect on the prices.
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