Nielsen did a research on the future of green packaging, some of the main trends and conclusions of this survey are:
90% of “eco-aware”consumers willing to give up the “whole package” for greener options
Clever storage doesn’t stack up against the future of the planet
Almost half of consumers willing to give up convenience packaging
47 percent would give up portable packaging
Shelf-life not so easy to give up
Product information takes precedence
Protective packaging a high priority
Majority of consumers not willing to forego hygiene
The trends and developments in green retailing, in packaging that Nielsen sees are:
Great focus on attracting the attention of the shopper in-store in an increasingly fragmented media environment, via more frequent pack changes:
- Increasing functionality for product transportation and storage, through increasing use of concentrated formulations (for example what we already can see in laundry powders).
- Sustainable packaging with every increasingly reduced environmental impacts, demand by law and driven by retailers and consumers
- Enhanced functionality targeting specific micro-market niches
- Wide use of intelligent packaging with two key uses:
· enable product tracking
· indication of the product contents
Click this link http://th.nielsen.com/site/documents/NielsenGlobalPackagingEnviroReportMar08.pdf to see the full report on global packaging and environmental effects.
90% of “eco-aware”consumers willing to give up the “whole package” for greener options
Clever storage doesn’t stack up against the future of the planet
Almost half of consumers willing to give up convenience packaging
47 percent would give up portable packaging
Shelf-life not so easy to give up
Product information takes precedence
Protective packaging a high priority
Majority of consumers not willing to forego hygiene
The trends and developments in green retailing, in packaging that Nielsen sees are:
Great focus on attracting the attention of the shopper in-store in an increasingly fragmented media environment, via more frequent pack changes:
- Increasing functionality for product transportation and storage, through increasing use of concentrated formulations (for example what we already can see in laundry powders).
- Sustainable packaging with every increasingly reduced environmental impacts, demand by law and driven by retailers and consumers
- Enhanced functionality targeting specific micro-market niches
- Wide use of intelligent packaging with two key uses:
· enable product tracking
· indication of the product contents
Click this link http://th.nielsen.com/site/documents/NielsenGlobalPackagingEnviroReportMar08.pdf to see the full report on global packaging and environmental effects.
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