The French DIY-retailer Leroy Merlin, multinational present in several countries is commited to the environment. The products and service are meant to help the customer to decide for sustainable products when they build or renovate their houses. The customers are taught and motivated to choose an environmental-friendly solution in water and energy consumption and an eco friendly garden.
The aim of Leroy Merlin is to involve customers and to motivate them to choose environmental friendly solutions.
To select the suppliers and products Leroy Merlin uses a IDDEE program (Initiatives for Sustainable Development and Energy Conservation). For over 4.000 products already have replaced former products while the impact of the new products is lower on the environment. Leroy Merlin divides all products in 5 different groups: healthy housing, natural gardening, forest conservation, energy savings and water savings.
The information to the consumers has been improved. Inside th estores of Leroy Merlin and at their website Eco Opciones (Spanish) consumers can check how environmental-friendly their house is and which steps they can take to decorate an environmental-friendly and beautiful house and garden. This sustainable guide can be downloaded via this link: http://www.leroymerlin.es/guias/eco-opciones.htm
After the opening of several Eco Stores, Leroy Merlin also opened their first Eco Store in Spain. The eco-commitment starts entering the store, the signing and sections focus on eco-commitment. There is an organic garden, renewable energies are highlighted and information and special products are given to get a more concerned customer with respect to the environment.
www.leroymerlin.fr
www.leroymerlin.es
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