The organization for small business retailers (MKB) and the energy center will work together in developing sustainable store fachades. Dutch retailers waste a lot of energy and money by having their stores open. Some examples like cd stores do not even have a facade, this to easily attract new customers, but it costs a lot of energy and money.
The test will advize the concept of separate stores throughout The Netherlands. They do not only make a energy saving plan for the facade but will also look at other points in the store to advize a sustainable and green store.
The test will advize the concept of separate stores throughout The Netherlands. They do not only make a energy saving plan for the facade but will also look at other points in the store to advize a sustainable and green store.
The first impression of the store. The image it projects to the outside world. Managing to find the right balance between surroundings and concept. Transparency to the outside world. Showing who you are. Also has to succeed in getting the consumer to come inside.
Recognisability, attractiveness and quality are the core concepts here. Proper presentation at the design stage is necessary to convince.
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